About Coles Sewing Centre

We are the largest UK Dealer of Husqvarna Viking sewing products.  We are Licensed Credit Brokers - Regulated by the Financial Conduct Authority for Credit Brokerage.

We specialise in Husqvarna Viking sewing products and are able to offer advice and help on all aspects of sewing. In addition we sell threads, haberdashery, run sewing courses, service and repair all makes of sewing machine, and offer fabrics.

View our video channel for help with your sewing machine.


Our History

We were founded in June 1996 by Neil Coles and Rosemary Coles (who was working part-time and bringing up two children) under the original trading name of Husqvarna Studio (Nottingham). In 1998 we won the prestigeous International Dealer of The Year Award, and were runner up in 2001, the last time it was available. The business expanded quickly during the next five years and we are now the largest UK Dealer of Husqvarna Viking Sewing Products.

We endeavor to offer great products at a fair price, with legendary back up and on site expertise. All our staff are committed stitchers and are constantly using the latest products, so someone in the building can help with most issues! Our classrooms are among the largest in the UK, and are fully equipped with the latest Husqvarna Viking sewing machines and overlockers. We have large cutting tables and very experienced tutors.

We are Authorised and Regulated by the Financial Conduct Authority


Memberships, licenses and accreditations

  • Licensed Credit Brokers, as regulated by the Financial Conduct Authority for Credit Brokerage – view our entry in the Financial Services Register here. Learn more about taking out finance with Coles and our partner, HitachiCapital, here.
  • Approved local trader with the Buy With Confidence scheme. The scheme provides consumers with a list of local businesses that have given their commitment to trading fairly. Every business listed has undergone a series of detailed checks before being approved as a member of the scheme, which is approved by Trading Standards – view our membership page here.
  • Member of Retra, the UK’s leading trade association for independent electrical retailers and servicing organisations. Retra Members agree to provide their customers with the highest standards of customer service. This means that if you buy from a Retra retailer, or have your products repaired by a Retra Repairer, you will receive the very best sales advice and aftercare throughout your relationship with them. Read more about Retra on their website here.
  • Member of the Federation of Small Businesses.